Intern Insights: Summer Reading Guide

July 11, 2011 § Leave a comment

By: Julie Caan

If you’re like me, you’re always looking for something new to read. Whether it’s a book for pleasure or one that will help me get ahead in the public relations or marketing communications industry, there’s nothing quite like reading—especially under the sun! That’s why I’ve decided to compile a Summer Reading Guide made up of books I’ve read, books I’d like to read and books other PR pros are reading (via PR Daily’s LinkedIn Group and VA office chatter).

Usually I opt for “fun” books and now that summer’s finally here, now’s the perfect time to reward yourself with that beach read you’ve been eyeing for months.  But let’s be honest—the inner PR-geek in me enjoys reading industry books too, so they’ve snuck their way onto this list as well. After all, you never know when someone you respect is going to ask you, “So, what are you reading these days?” And no, US Weekly magazine does not count!

Industry-related titles:

The 4-Hour Workweek by Timothy Ferriss—a must read for anyone seeking to get the most out of life…if you want to live life on your own terms and not be chained to your office chair, this is your blueprint!

Me 2.0 by Dan Schawbel—“Me 2.0 is an instruction manual for developing your personal brand and then leveraging that brand to command your career.”-The New York Post

• Delivering Happiness: A Path to Profits, Passion & Purpose by Tony Hsieh— the visionary Zappos CEO explains how an emphasis on corporate culture can lead to unprecedented success

Unmarketing: Stop Marketing. Start Engaging. by Scott Strattenunlearn the old ways and start attracting and engaging the right customers

• Drive: The Surprising Truth About What Motivates Us by Daniel H. Pink—citing examples from Google and Best Buy, Pink argues that we can only be motivated by the hope of gain and the fear of loss

On Writing Well by William K. Zinsser—this book changed the way I approach writing—I think it should be read by everyone at least once!

PR 2.0 New Media, New Tools, New Audiences by Deirdre Breakenridge—an easy read filled with expert advice, real world examples and practical guidance for professionals looking to navigate their way through new media

For fun books:
The Help by Kathryn Stockett—a new classic is born when a southern town’s unspoken code of rules and behavior is shattered (read the book before you see the movie!)

The Art of Racing in the Rain by Garth Stein—narrated by a dog (yes—the four legged kind!), this amazing story will tug at your heart-strings. You will laugh, you will cry and you will never forget The Art of Racing in the Rain.

Everyone Worth Knowing by Lauren Weisberger—from the author of The Devil Wears Prada, comes a fresh and fabulous look into the glamorous side of PR

The Happiness Project by Gretchen Rubin—An enlightening, laugh-out-loud read about a woman on a quest to reinvent her whole life. Take heart, this is no ordinary self-help book!

Sing You Home by Jodi Picoult—the celebrated author’s latest novel touches on controversial issues, but at its heart, presents a powerful story about what really constitutes a family

• Cutting for Stone by Abraham Verghese—set in Ethiopia, this powerful novel revolves around what is broken—limbs, family ties, trust—and the process of repairing them

Sarah’s Key by Tatiana de Rosnay—I had to include this amazing book, I cannot recommend it enough. A fast and powerful read about the little known horrors of the Vel d’Hiv Roundup, a mass arrest of Paris Jews by French police in 1942

This summer, put down your Blackberry, get off Twitter and unwind with a good book. Just think how accomplished you’ll feel coming back to work after that week of vacation, having insightful tips to share from your latest read…or beach read!

Share with us! What’s on your summer reading list?


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