August 9, 2012 § Leave a comment
By: Casey Schaak
Ciao amici! This year, the Vollrath Associates team returned to Festa Italiana to offer our public relations expertise. The four-day festival and the weeks leading up to it were jam packed with press releases, alerts, media inquiries and opportunities, as well as some great coverage, if we do say so ourselves. While we were certainly busy with media relations and keeping Festa Facebook and Twitter followers in the know on the latest and greatest happenings, we all had an excellent experience at the event.
From enjoying delicious food, to spending time with the friendly and familiar faces of Festa and watching plenty of entertaining acts and spectacular fireworks, the 35th anniversary of Festa Italiana was a hit with team VA! Take a look at our highlights from the week:
From Italian dancers and musicians, to the Italian Idol contest, opera singers, a surprise country act and even a magic act, Festa provided excellent entertainment that appealed to audiences of all ages.
Of course, we all enjoyed arancini (rice balls) at various times throughout the weekend, as well as sfincione (Sicilian pizza), spinach stromboli and sfingi (Italian donuts). Gelato and vino were also crowd pleasers!
Pronounced “bo-chi” ball (not to be confused with the pronunciation “botch-y,” which means kiss in Italian), this fun and interactive game was available to festival-goers throughout the weekend, with a tournament on Sunday. Also check out the video here!
For a deeper dive into all the Festa festivities and pictures from all four days, check out the Festa Italiana Facebook page!
Arrivederci until next year!